About

Begum Elsa Cura

Led by business consultant Begum Elsa Cura, our tailored programs for entrepreneurs transform your ideas into thriving realities.

We understand that starting or growing a business can feel overwhelming.

That's why we're here: to simplify the process and help you achieve impressive results. We create scalable structures that enable your vision, with a focus on aligning your brand, team, and culture.

Our experience equips us to navigate the changing landscapes of B2B and B2C markets. We partner with a diverse range of companies supporting their global expansion; from individual creators across wellness and fashion, to scaling startups like DICE and WeWork, through to established enterprises like NBA and IBM.

Through a variety of services by reset, we provide innovative frameworks and roadmaps supported by personalized coaching that ensure sustainable growth. We will guide you through the challenges of entrepreneurship, making your journey smoother and allowing you to scale with flow.

testimonials

  • "Begum is a powerful catalyst for rapid evolution from vision to action. She is a quintessential can-do professional who will quickly understand your goals, come up with a plan, and work tirelessly to exceed your expectations. Her experience covers everything from strategy to design and delivery, so she is just as effective at the earliest stage of visioning as she is at managing complex rollouts. Partner with her if you have the chance; no one will work harder or smarter!"

    — Emily Winograd - Strategist, Memorial Sloan Kettering

  • “I greatly enjoyed working with Begum. Her professionalism is outstanding. She listened carefully and was able to hone in on the areas of my business that needed work. She brings valuable insights and techniques while explaining everything along the way. Before working with her I felt lost with all of my ideas and she was able to help me sort through the clutter and structure my business in a direct and efficient way. The benefits gained while working with her are invaluable.”

    — Adriana Espinosa - Founder, Babe is Vegan

  • "Begum is an incredibly supportive person who leads with kindness and dedication. She coaches the best out of everyone she works with. She sets a high standard of work, and guides teams towards achieving that standard in an approachable, hands-on way. Begum tackles new challenges with passion, and you can trust her to listen, analyze, and forge the best way forward. I absolutely loved working with Begum; I felt heard and valued, and I look forward to working together again!"

    — Ruby Jenkins - Customer Experience, Shopify

  • “Begum is meticulous with detail, methodical and doesn't miss a beat. She approached our 1:1 coaching sessions attentively and with an appreciation for each person’s idiosyncrasies and as a result, knew how to get the best out of all of us. She pushed my team and I to hold ourselves to a high standard, to take pride in our work and to be accountable. Few with this skillset also possess the kindness, warmth and care that Begum does. Begum taught me that 'clear is kind' and provided stability and confidence in an ambiguous, hyper growth scaleup setting. I am immensely grateful to have learnt from her, and am adamant that everything she contributes to will be a resounding success.”

    — James Rowbottom - Regional Manager, GoPuff

  • “Begum is focused, tenacious and profoundly compassionate. She creates meaningful relationships with clients and coworkers alike. Begum leads with excellence and inspires everyone she works with to be successful and goal oriented. I look forward to celebrating her future accomplishments — as I know there will be many!”

    — Alex Fontova - COO, Dobby

  • I've seen a significant shift in my perspective and business while working with Begum. Our initial meeting left a lasting impression; her expertise was evident yet unpretentious. I decided to seek Begum’s help precisely because of this interaction, but also because of her creative taste which made me trust her perspective in my field of work. Begum provided incredibly helpful prompts, identified aspects and offered direction that I hadn’t thought of, giving me actionable steps to get closer to these goals. I haven't stopped recommending her to anyone facing uncertainty in their lives!

    — Alexandra Genova - Professional Photographer

Our Philosophy

We want to foster confidence, empower hearts, and educate minds to connect the dots.

We want to foster confidence, empower hearts, and educate minds to connect the dots.